How to Remove OR Hide Category on Instagram (2024 Guide)

Are you feeling limited by the category label on your Instagram profile? Whether you’re a creator or a business, that little tag can feel restrictive, making it harder to fully express your brand or identity.

The solution? You can easily remove or hide the category label without losing any of your important account features.

And it works! Thousands of Instagram users have already taken these steps to create profiles that reflect exactly who they are. Ready to do the same? Let’s dive in!

Understanding Instagram Category Labels

take control on your instagram

Instagram category labels are tags below your profile name. They show the nature of your account, like “Personal Blog,” “Artist,” or “Retail Company.”

These labels are vital for business and creator accounts. They provide instant insight into the content featured on your profile.

These labels can be useful, but they can sometimes feel restrictive or don’t fit what you do. That’s why many users decide to hide or remove the business category on Instagram.

Here are simple steps to remove or hide the category label on Instagram.

How to Remove the Category Label on Instagram

Access Intagram profile page
  1. Open Instagram and go to your profile.
  2. Tap “Edit Profile.”
  3. Scroll down to the “Profile Display” section.
  4. Toggle off “Display category label.”
  5. Save your changes.
steps to remove category on instagram

Pro Tip: After making these changes, give it a minute to update. If it doesn’t reflect right away, try to clear the app cache, or log out and back in to sync everything.

That’s it, you’ve successfully removed the category.

However, you may want to change it someday and show it again on your profile! To do so, follow these steps:

Steps to Change Your Instagram Category:

1. Go to Your Profile: Open Instagram, Tap your profile picture at the bottom right. Then, tap “Edit Profile” to make changes.

Access Intagram profile page 1

2. Pick a New Category: In the Edit Profile menu, you’ll see an option called “Category.” Tap it to see a list of categories. Choose the category that best fits your profile.

3. Save Your Choice: Once you’ve selected your category, tap “Done” at the top right of the screen. This will lock in your choice and return you to the Edit Profile menu.

steps to change category on instagram

4. Make Your Category Visible: Scroll down to the “Profile Display” section. Here, you’ll find an option called “Display Category Label.” Turn this on to make sure your category shows up on your profile, and then tap “Done” to save everything.

Troubleshooting Common Issues

If you’ve followed these steps but are still having trouble, here are some tips:

  • Category not updating after removal? Try clearing the app cache, logging out, and logging back in.
  • Facebook sync issues? Ensure your Instagram and Facebook accounts are properly synced. You might need to reconnect them in the settings.
  • Can’t find the category removal option? Make sure your account is set up as a business or creator account first.

Impact on Discoverability and Search Results

Removing or changing your category label may affect your search rankings. Instagram’s algorithm uses these labels to find your profile’s relevance for some searches. However, you can maintain visibility by optimizing your profile in other ways:

  • Use relevant keywords in your bio and post captions.
  • Engage with your target audience through comments, likes, and direct messages.
  • Consistently post high-quality content that resonates with your desired audience.

Best Practices for Managing Instagram Accounts Without Category Labels

A frustated man looking to phone

Even without a category label, you can still make your Instagram profile shine. Here are a few tips:

  1. Customize your bio: Use those 150 characters wisely to tell people who you are and what you do.
  2. Use highlights: Organize your stories into highlights to showcase different aspects of your brand or personality.
  3. Consistent content: Post regularly and maintain a consistent aesthetic to keep your followers engaged.

FAQs

Q: Will removing my category label affect my existing followers?
A: No, removing or changing your category label will not impact your current followers.

Q: Can I still use Instagram Insights without a category label?
A: Yes, you can still access Insights and other business features by maintaining a business account, even without a public category label.

Q: How often should I update my category label?
A: It’s best to update your category label whenever your brand or content focus shifts significantly. However, avoid changing it too frequently, as this may confuse your audience.

Conclusion

To better control your Instagram profile’s look and branding, you can remove or hide your category label. Follow these provided steps to customize your profile. You won’t lose access to key features. Optimize your bio and content strategy. This will engage your audience and boost visibility.

Take back control of your Instagram journey with our tutorial on How to cheak old username & How to change suggest Reels and enjoy a streamlined feed.

Fahad
Fahad

Hi, I’m Fahad! As a digital brand strategist with 12+ years of experience, I've helped over 200 brands build their online presence. My work has been featured in Social Media Today, Marketing Week, and Digital Trends.

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