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How do you change your region on Instagram?

Instagram personalizes your experience based on location data, affecting your Explore page, ads, and available features. However, there’s no direct setting to change your region, so you need to manually adjust settings or use a VPN.

If you want to change your Instagram region, here’s how to do it step by step.

I. Can You Change Your Region on Instagram?

Yes, but not directly.

Instagram tracks your region using IP address, profile settings, and interactions. There’s no official option to manually change it, but you can tweak certain settings to make Instagram recognize a different region.

II. Methods to Change Your Region on Instagram

A. Change Your Instagram Location in Account Settings

If you have a business or creator account, you can manually update your location.

Steps to Change Instagram Location (Business Accounts Only):

  1. Open Instagram and go to your Profile
  2. Tap Edit Profile
  3. Scroll to Public Business Information
  4. Tap Contact Options > Business Address
  5. Enter a new country or city and save

🚀 Why It Works:

  • Changes the location displayed on your profile
  • Helps Instagram adjust content recommendations

Best for: Business accounts wanting a new region display

B. Use a VPN to Change Your Region

Instagram detects location using your IP address, so a VPN (Virtual Private Network) can mask your real region

Steps to Change Instagram Region Using a VPN:

  1. Download a VPN app (NordVPN, ExpressVPN, Surfshark, etc.)
  2. Open the VPN and connect to a server in the desired region
  3. Open Instagram and browse as usual

🚀 Why It Works:

  • Changes the Explore feed, trending hashtags, and local content
  • Lets you access region-restricted Instagram features

Best for: Users who want a temporary location change for content or privacy reasons

C. Change Your Region in Instagram Ads Preferences

Instagram shows ads based on location, but you can tweak ad preferences

Steps to Change Ad Targeting Location:

  1. Go to Settings & Privacy > Accounts Center
  2. Tap Ad Preferences > Ad Topics
  3. Adjust settings by interacting with ads from your target region

🚀 Why It Works:

  • Instagram’s algorithm recalculates your region based on ad engagement

Best for: Changing suggested content and ads

D. Manually Change Location Tags in Posts

Another way to influence Instagram’s location algorithm is by updating location tags

Steps to Change Instagram Location Manually:

  1. Edit past posts and add a new location tag
  2. Post new content with geo-tags from the desired region
  3. Engage with posts and accounts from the new location

🚀 Why It Works:

  • Makes Instagram believe you are interacting from a different place
  • Adjusts your Explore page and suggested content

Best for: Users who want a gradual region change without VPNs

III. Conclusion

Instagram doesn’t let you directly change your region, but you can influence it through:
VPNs – Change content and features based on IP address
Business settings – Adjust profile location (only for professional accounts)
Ad preferences – Tweak advertising data for regional ads
Manual location tagging – Post with geo-tags to shift content recommendations

The best method depends on whether you want to change ads, content, or features

Now you can customize Instagram to match your preferred location 🚀

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